My Story

If there is one thing to know about me, it's that I love a good story. The moment I could comprehend language, I had a book and coloring crayon in my hand, ready to learn just about anything I could. From fantasy books to modern business, I am the happiest when learning about someone's experiences. 

​

While attending Oregon State University, I decided to follow a sort of DIY degree that allowed me to choose the classes and subjects I wanted to focus on; Liberal Studies. I wrote an essay and degree plan for my university that outlined a variety of writing, literature, and social studies classes, which was then approved by a board of advisors. I also took business, history, and ecology classes which allowed me to satisfy my curiosities and find out my interests while entering the work force.

​

For a long time, I was not sure how to use my love for story-telling in my career. That is, until I began my first marketing position at Newswatch 12 during my third year at OSU.  I filled many shoes during my role as a Marketing Assistant Lead. Beginning with general sales support, I began by learning the TV world; generating leads, managing contracts, applying copy to TV commercials, and learning terms such as SEO, CTR, and CPC. I quickly became an expert in using OSI, even showing account executives new tips and tricks.  After becoming Marketing Assistant Lead, I also began training new marketing assistants, supporting our transition to Wide Orbit, and going to client meetings.

​

But it was when I entered the world of Digital Marketing that I felt I truly found my footing. Our Digital Sales Manager took me under her wing, and I learned how ads are placed in Google Ad Manager, YouTube, streaming services, and how a websites design and verbiage can change the way it appears in a search engine. I also managed local projects, creating graphics and email campaigns for deal cards and contests the news station promoted, and delegated tasks to the other Marketing Assistants. 

​

My experiences since then have supported and solidified the confidence I have in marketing, writing, communication, and working in high-stress environments. I have learned how (and when) to recommend products, how to make a hard sale, and the best ways to handle a difficult situation.

​

What I have found is that marketing — meeting with a client, finding out their needs, and finding products and campaigns to match — is very much like telling a story. What I enjoy the most in this tale, is that you get to see the results in real-time. Seeing a customer or a business flourish because of the products you recommend is what brings me the most joy in any of the work that I have done. It is what I have found I want to continue doing with my life.

​

​