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Hi, I'm Trissten

A specialist in Digital Marketing, Sales Support, and Client & Customer Communication.

Trissten Dawson

My Story

One thing to know about me is that I’ve always been drawn to stories — whether through books, people, or the way ideas come across. That curiosity led me to enter a design-your-own degree program at Oregon State University, focusing on writing, literature, and social studies while also exploring business and real-world applications.

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I found the connection between storytelling and my career when I began working at KDRV Newswatch 12 as a Marketing Assistant, where I learned the world of TV and digital advertising. There, I supported campaigns, worked closely with account executives, trained new team members, and helped manage client accounts in a fast-paced media environment.

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As I learned more about digital marketing, I found that a campaign can be just like telling a story; where a business, product, or design makes it's mark on the world. 

 

Through these experiences, I’ve developed a strong ability to organize campaigns, communicate across teams, and support clients effectively.​

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To me, marketing is storytelling with measurable impact—and I’m motivated by helping businesses grow through the strategies and campaigns I support.

Portfolio

Multi-Platform Campaign Work

KDRV Newswatch 12

Managed advertising campaigns across digital and TV platforms ensuring they were organized, accurate, and on schedule.

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Key Responsibilities:

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  • Managed TV traffic (contracts, scheduling, commercial placement)

  • Updated and monitored campaigns across livestream, YouTube, and Google Ad managers

  • Ensured billing accuracy and tracked campaign changes

  • Coordinated between account executives, digital teams, and internal and external departments

  • Updated copy weekly or monthly for each client

  • Balanced multiple campaigns in a fast-paced environment

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Tools Used:

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OSI, Wide Orbit, Google Ad Manager, Google Suite, Microsoft Office

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Impact:

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  • Ensured timely, accurate campaign execution across multiple platforms

  • Maintained consistency and reduced errors

  • Supported smooth cross-team communication

Workflow Optimization & Tracking System

KDRV Newswatch 12

Designed a centralized system to track digital campaign updates and improve workflow for campaigns.

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Key Responsibilities:

  • Built a Google Forms + Sheets system to log campaign requests and changes

  • Monitored campaigns to ensure billing accuracy and task completion

  • Sent out monthly billing, tracking, and creative update reports

  • Refined the system continuously to improve usability and team adoption

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Tools Used:

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Google Forms, Google Sheets, Google Ad Manager, Wide Orbit, OSI, OTT, YouTube

 

Impact:

  • Improved team organization and visibility on campaign progress

  • Reduced errors and confusion around campaign updates

  • Streamlined cross-team communication in a high-volume environment

Academic, Creative, and Professional Writing

Oregon State University

During my studies in Liberal Studies at Oregon State University, I explored a wide range of writing styles — from academic essays and business projects to creative fiction, fantasy, and poetry. This variety strengthened my ability to communicate ideas clearly, adapt my tone to different audiences, and think critically across contexts.

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Key Activities:

  • Crafted academic essays analyzing literature, history, and social topics

  • Developed creative writing projects, including short stories, poetry, and fantasy narratives

  • Wrote business models, project proposals, and professional reports

  • Edited and revised work to improve clarity, impact, and readability

  • Collaborated in peer workshops to give and receive feedback

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Skills Demonstrated:

  • Written communication for academic, professional, and creative contexts

  • Storytelling and narrative development

  • Critical thinking and analytical reasoning

  • Editing and attention to detail

  • Adapting tone and style to different audiences

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Impact:

  • Built strong communication skills that translate directly to marketing, client relations, and content creation

  • Developed the ability to craft persuasive, structured, and engaging content for multiple purposes

  • Strengthened creative problem-solving and flexibility in approaching projects

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Skills

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Core Strengths

  • Cross-Team Collaboration

  • Client Communication

  • Organization & Time Management

  • Attention to Detail

  • Problem-Solving

  • Workflow Optimization

  • Adaptability in Fast-Paced Environments

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Marketing & Media

  • Campaign Coordination

  • Digital Advertising

  • Media Planning Support

  • Content Coordination

  • Email Marketing

  • SEO Fundamentals

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Communication & Writing

  • Campaign Writing (emails, promotions, contest pages)

  • Social Media Content

  • Blog Writing

  • Copywriting

  • Editing & Proofreading

  • Storytelling

  • Audience-Focused Messaging

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